Seventh Generation EasyDose Laundry Detergent, Free & Clear, 23.1 Fl Oz (Pack of 2)

Seventh Generation's new Easy Dose Ultra Concentrated Laundry Detergent is designed to simplify the laundry process, making it hassle-free and convenient. Contrary to the complexities of life, this detergent offers a straightforward solution that takes the guesswork out of measuring the right amount.

The compact 23-ounce bottle packs the same convenience as a 100-fluid-ounce bottle, but with significant reductions in plastic, water, and overall weight. This eco-conscious formulation is a USDA Certified Biobased Product, with 99% of its ingredients derived from an advanced-enzyme formula that effectively tackles even the toughest stains.

The key to this detergent's user-friendliness is the Easy Dose Auto Dosing Technology. With a simple flip of the bottle and a firm squeeze, the precise amount is dispensed, eliminating the need for measuring cups or guesswork. One squeeze is all it takes to get the job done, making the laundry process a breeze for busy families.

In addition to its convenience, Seventh Generation's Ultra Concentrated Laundry Detergent is also designed with environmental responsibility in mind. By using 60% less plastic, 50% less water, and being 75% lighter than the 100-fluid-ounce bottle, this compact powerhouse reduces the environmental impact without compromising cleaning performance.

The advanced-enzyme formula is not only effective against stubborn stains but also free from dyes, fragrances, and artificial brighteners. This ensures a gentle, skin-friendly cleaning experience, making it a great choice for families with sensitive skin or those who prioritize natural and eco-friendly products.

In essence, Seventh Generation's Easy Dose Ultra Concentrated Laundry Detergent is a game-changer in the world of laundry. It seamlessly combines convenience, efficacy, and environmental consciousness, transforming the way you approach clean clothes. With its user-friendly design and superior cleaning capabilities, this detergent is poised to change the way you think about laundry, making it a simple and satisfying task rather than a chore.

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